The Organic Advantage: Communicating Value to Consumers in a Shifting Retail Landscape

This session explores how responsible sourcing and organic production aren’t just ethical choices, but also a competitive advantage in an evolving retail landscape. As consumer demand grows for supply transparency, so too does the need for bold brand positioning, authentic storytelling, and effective retail campaigns supporting organic. Join us for a candid, actionable, and forward-looking conversation about what’s working and what it will take for retailers and suppliers to increase organic sales in a competitive marketplace.