The Organic Advantage: Communicating Value to Consumers in a Shifting Retail Landscape

This session explores how responsible sourcing, authentic storytelling, and bold brand positioning are not just ethical choices, but competitive advantages in an evolving retail landscape. As consumer demand grows for certifications and supply transparency, the need for relevant shopper insights and effective retail campaigns increases as well. Join us for a candid, actionable, and forward-looking conversation about what it takes for retailers and suppliers to collaborate to sell organic brands in today’s marketplace.